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Microsoft reveals Office 2013 and Office 365 pricing

Written By Unknown on Senin, 17 September 2012 | 16.07

Microsoft unveiled Office 2013 and the new Office 365 a couple months ago and launched a public beta to give everyone an opportunity to test it out. There were still two big question marks, though: "When will it be available?" and "How much will it cost?" Now we know the answer to one of those burning questions.

First, let's just cover the basics. Office 2013 Home & Student will cost $139.99, Office 2013 Home & Business is $219.99, and Office 2013 Professional will retail for $399.99. Each of those packages is for the locally-installed version of Office, and the license is valid for just a single PC or Mac.

Microsoft's pricing seems designed to steer
customers to the online subscription model.

Alternatively, businesses and consumers can opt for the online subscription-based offerings. Office 365 Home Premium is $99.99 per year (or $8.33 per month), and Office 365 Small Business Premium is $149.99 per year per user (or $12.50 per month per user).

With the online subscriptions, though, customers will get more bang for the buck. The Office 365 Home Premium subscription can be shared across five different users and/or devices, and the Office 365 Small Business Premium subscription enables each user to take advantage of Office on up to five different devices simultaneously. The Office 365 subscriptions also include perks you don't get with the local versions of Office 2013.

It's easy to see which direction Microsoft wants customers to go. Whether you're a small business or family looking to employ Office across multiple systems, or a single user with a variety of gadgets you'd like to use Office on, the subscription pricing seems to make way more sense.

A Microsoft spokesperson shared the following an example of a family. The mother has a Mac, the father has a PC, and plans to get a Windows 8 tablet. Their daughter has her own PC. For the sake of the math, Microsoft assumes the family historically upgrades to a new version of Microsoft Office every four years.

According to Microsoft, "A subscription costs $399.96 for four years.  By contrast, they would have to spend $699.95 to equip all five of their devices with Office Home and Student 2013."

Microsoft goes on to explain that in addition to saving $300 using the Office 365 Home Premium subscription product, the family also gets Outlook, Access, and Publisher—which are not included with Office 2013 Home & Student edition—an additional 20GB of online file storage with SkyDrive, and 60 minutes per month of Skype calls. In addition, the family will automatically get any updates or product upgrades because those are managed and installed on the backend by Microsoft.

The math is different for businesses comparing the Office 365 Small Business Premium subscription model against purchasing Office 2013 Home & Business or Office 2013 Professional. The perks are different, but they're still there, and it seems like the subscription model makes better financial sense in most cases.

There is no official word yet for when the new Office 365 subscriptions or Office 2013 suites will be available. Microsoft is sweetening the pot in the meantime, though, for customers who purchase Office 2010. Beginning October 19, Office 2010 purchases will include a free upgrade to the new equivalent version once it becomes available.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010022/microsoft-reveals-office-2013-and-office-365-pricing.html
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Tablets driving DRAM growth, but PCs still reign supreme

A Friday report on how mobile devices are now consuming the majority of the DRAM market sparked bloggy commentary declaring the decline of the PC. The report included provocative numbers, but the statistics deserve a reality check: IHS analyst Clifford Leimbach said DRAM shipments for PCs are in fact still growing--just at a slower pace than in years past.

IHS iSuppli's DRAM market report indicated that PCs' share of DRAM shipments had dropped from 50.2 percent in the first quarter of this year to 49 percent in the second quarter. The decrease is noteworthy, representing the first time PCs have dropped below 50 percent of DRAM market share since the 1980s.

The overall market, however, is expanding, led by the growing popularity of tablets and smartphones. More DRAM units are also shipping for PCs, just not at the clip they once did.

"The PC is no longer the central hub. You have a lot more options now," Leimbach told PCWorld. "You still have a lot of need for PCs, and you're going to [in the future]. Even though looking at it through the DRAM lens, it's not as dominating as it once was, PCs are still very pivotal in DRAM."

Leimbach said the world is entering a "post-PC era," but that doesn't mean the PC is no longer a leader in computing. It just has to share the spotlight.

Mobile devices still demand just a small fraction of the DRAM market. For example, Leimbach said 3.4 billion DRAM units for PCs were shipped in the last quarter, compared to 264 million units for tablets. As for market share, tablets grew from 1.6 percent to 2.7 percent in terms of total DRAM market consumption in the second quarter, according to the IHS report. Cell phones captured 13.2 percent of the market, a share that IHS expects to reach nearly 20 percent by the fourth quarter of 2013.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010013/tablets-driving-dram-growth-but-pcs-still-reign-supreme.html
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5 free open source alternatives to Microsoft Office

While Microsoft Office is the industry standard in terms of , integrated applications for word processing, spreadsheets, presentations, database management, email and desktop publishing. However, it's important for small business owners to know that these types of office applications are also available in free and open source office productivity applications.

Open source office software has come a long way in recent years, so choosing free software over expensive proprietary software doesn't mean you'll lose features and support. Today's open source office productivity software is feature-rich and provides ample access to online documentation and large communities of users and developers.

You'll also find that open source products support the common document file types-including Microsoft file formats. Best of all, when you choose open source office software, you can forget about the hefty purchase price and per-user licensing fees that can eat up a small office's budget in no time.

Most free or open source alternatives to Microsoft Office have the basics applications for office productivity: word processing, spreadsheets and presentations. Several of the alternatives provide more, including drawing applications, database tools and storage options.

If you're looking to retire Microsoft Office, here are the details on five full-featured alternatives worth a try.

Apache OpenOffice: The free, open productivity suite

Apache OpenOffice

Apache OpenOffice is one of the better-known open source office software suites available. It provides tools for word processing, spreadsheets, presentations, graphics and databases. Apache OpenOffice lets you save documents in the OpenDocument format, read Microsoft Word documents and save your work in Microsoft Word format.

The full Apache OpenOffice suite includes six tools for managing office tasks:

  • Writer, the word processor, can handle anything from writing a quick letter to producing a book. Features include design wizards, autocorrect, formatting, styles, HTML and MediaWiki export, tables and desktop publishing tasks.
  • Calc, the spreadsheet application, will calculate, analyze and present data in numerical reports or graphics. Features include options to pull in raw data from databases, natural language formulas, a quick sum button, wizards, styles and a Scenario Manager for "what if" analysis.
  • When creating multimedia presentations, Impress supports multiple monitors and a complete range of views. including draw, outline, slides and notes. Drawing and diagramming tools, slideshow animation and effects are also available.
  • Draw is an image application that can produce everything from simple diagrams to 3D illustrations.
  • The database tool,Base, can create and modify tables, forms, queries and reports within Apache OpenOffice.
  • Finally, Math can create mathematical equations through either a graphic user interface or by directly typing formulas into the equation editor.

Apache OpenOffice is released under the Apache License, Version 2.0 and can be downloaded and used entirely free of any license fees. The current version, Apache OpenOffice 3.4.1 supports the Microsoft Windows, GNU/Linux and Mac OS X operating systems. Third-party extensions and frameworks for OpenOffice are available.

LibreOffice: A powerful open source productivity suite

LibreOffice

Developed by The Document Foundation, the LibreOffice suite is a fork of OpenOffice, meaning the underlying source code is the same, but the software has gone in a different development direction. (LibreOffice was created in 2010 by OpenOffice developers worried about what Oracle, which had acquired Sun Microsystems, the original developers of OpenOffice.org, would do with the code base.)

LibreOffice boasts the same six applications as Apache OpenOffice-Writer, Calc, Impress, Draw, Base and Math-but the two suites differ in terms of applications features, usability and community support. Specifically, LibreOffice is often considered to be more actively developed than OpenOffice; the standard package, for example, offers PDF import, a presentation minimizer and a Wiki publisher. Users can expand functionality with extensions and templates as well.

LibreOffice is licensed under the GNU Lesser General Public License (LGPL) 3.0. The current version of LibreOffice, v3.5.6, supports Windows, Macintosh and GNU/Linux systems.

NeoOffice: Office applications for Mac OS X

NeoOffice

The NeoOffice suite is an OpenOffice fork that was created before OpenOffice and LibreOffice supported Mac OS.

NeoOffice has nearly all of the features found in OpenOffice.org but, in focusing on the unique needs of Mac users, offers a Mac-like installation process and better support for Mac features, including integration into the OS X interface and use of Mac OS X fonts and printing services.

The newest version of NeoOffice, v3.3, supports high-resolution text drawing on Retina displays, compatibility with Mac OS X 10.8 Mountain Lion and Gatekeeper, and native Mac OS X text highlighting. It also lets NeoOffice Mobile users securely share NeoOffice files with other users, computers and devices.

NeoOffice is distributed under the GNU General Public License. Support is available from the suite's developers for a fee.

Google Docs Google Docs: Create, share and collaborate online

Google Docs is an office productivity suite that lets anyone with a Google account create, share and collaborate on the Web. Google offers tools for documents, spreadsheets, presentations, drawings and forms, all centrally stored and accessed via the cloud-based storage service Google Drive.

  • The Google Documents online word processor lets you create and format text documents and collaborate with people who have been given edit, comment or view access. Google Documents converts most file types to Google Docs format, includes revision history and provides margin, spacing and font options. Files can be downloaded as Word, OpenOffice, RTF, PDF, HTML or zip files.
  • Google Spreadsheets can create and format spreadsheets, charts and gadgets. Google Spreadsheets supports .xls, .csv, .txt and .ods data, and the application features formatting and formula editing. You can embed a spreadsheet in your blog or website.
  • Google Presentations lets you create, share and edit visual presentations; convert existing presentations into .pptx and .pps file types, and download presentations as a PDF, a Microsoft PowerPoint or .txt file. There are also options to insert images and videos, format slides and offer real-time viewing of presentations online.
  • Google Docs also includes Google Drawings, an image editor for creating drawings, images, shapes and lines that can be used in any Google Doc, and Google Forms, which creates online forms that can be shared from a link, in an email or embedded on your website.

Google Docs integrates with a number of other Google services, including Gmail, GChat, Google+, Google Calendar and Google Drive, and can be accessed from any device with a browser and Internet connection. (It should not be confused with Google Apps for Business, a service that costs $50 per user account per year.)

KOffice KOffice: The integrated office suite

KOffice offers the three main tools of any office suite: a word processor, a spreadsheet and a presentation application.

  • KWord is the word processing and desktop publishing application. You can include images, charts and shapes within your documents and resize and rotate this content easily. KWord features styles, word count, page count, easy zooming and print preview.
  • The KCells calculation and spreadsheet tool can be used to create business-related spreadsheets listing, for example, income and expenditure or employee working hours. The application features automatic economic or scientific formula creation.
  • Showcase is a presentation application that supports elements such as graphics, text, charts and images. Features include support for layouts, transitions and notes. A plug-in makes all KOffice content elements available in the Showcase application.

KOffice is open source and licensed under the LGPL 2.0. It is available for Windows, Linux, FreeBSD and Mac OS X systems. The latest release is KOffice 2.3.3.

Based in Nova Scotia, Canada, Vangie Beal has been covering small business, electronic commerce and Internet technology for more than a decade. You can tweet with her online @AuroraGG. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.

Read more about office applications in CIO's Office Applications Drilldown.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010005/5-free-open-source-alternatives-to-microsoft-office.html
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10 time management tips for IT professionals

Time-management skills for most people are learned along the way, a necessary part of getting the job done. However, like most things, the more you invest in it, the greater the reward.

To reach your short- or long-term goals, time management is critical for prioritizing tasks, scheduling appointments, emails, projects and so much more, not to mention family responsibilities. What steps can you take to get some of your time back? Like most skills, you can hone your time management practices to sharp edge with a little diligence and practice.

To aid you in your quest to get more done, CIO.com has put together this handy list, compiling data from a host of sources such as The Washington Post, The Huffington Post and the Chicago Tribune to help you get the most out of your busy day.

1. Planning is Key: Keep Lists and Use the Tools at your Disposal

The pace at which most of us work at these days is furious and documenting thoughts and tasks is the only way to make sure things don't fall through the cracks. When creating lists remember to record as much as you can--this will help get you back on track quicker when you revisit your task later. Most of us have a tablet, smartphone or laptop with us most of the day and night. Each of these has some form of time management tool built in or preinstalled, and chances are that the tools are being under-utilized.

Outlook, for example, has tasks, a way to keep, track and maintain lists and notes along with a calendar, a great tool for project planning, appointments and reminders. The iPad and Android both have notes and calendars built-in, as well as thousands of time management apps available from their app stores.

If you're old-school, carrying a notebook or small pad is always a good idea. Whatever the medium get your tasks and thoughts organized.

When should you organize and compile your list? One option is to organize your to-do list at the end of the work day. Reflect upon the day's events and thoughtfully plan your strategy for the coming day. Doing so can save you many sleepless nights.

Another option is to create a list that includes all your tasks, both personal and business. Once your list is complete, look it over and ask yourself these questions: Do you need to schedule appointments? Can you delegate any of these tasks? Is this meeting necessary?

Don't let your lists get too long or they will become unruly; these should be categorized and broken down before that happens, if possible. The important takeaway is getting your items documented somewhere so you can get them out of your head and focus on the task at hand.

2. Multi-tasking Doesn't Work

In a recent article from the Huffington Post, Zheng Wangs, a researcher and assistant professor of communication at Ohio State University, offered his thoughts on multi-tasking:

"There's this myth among some people that multitasking makes them more productive. But they seem to be misperceiving the positive feelings they get from multitasking. They are not being more productive -- they just feel more emotionally satisfied from their work."

People are most effective when they concentrate on one thing at a time. It's often said that it's better to finish one job then to start five.

3. Prioritize, Prioritize and Prioritize

Look at your lists and identify your top priorities. Tackle your most important or thought-heavy tasks at the point of your day where you are most mentally engaged and alert.

For many, that time is first thing in the morning, but for others it could be when everyone leaves the office at 5:30.

Related Story: Project Management: 8 Steps to On-Time, On-Budget Delivery

4. Set Goals and Deadlines

Tasks and projects need deadlines and goals--these are the way for you to measure your forward progress and success.

Deadlines are critical to the outcome of any project or task. If not set in a realistic timeframe and managed well they will become a major source of stress. Not giving you or your team enough time can result in extreme pressure on all parties involved.

Always give yourself a little more time than you think you may need in order to avoid unnecessary setbacks. Sticking to your deadlines will help you get more done faster.

Set SMART Goals or goals that are the following:

  • Specific
  • Measurable
  • Action-focused
  • Realistic
  • Time-Specific

Set both long- and short-term goals. It's easy to get lost in the microcosm of the daily--goals help keep things in context and help illustrate the bigger picture. Consider them the roadmap of your career and a necessary part of your day to day work. If you want to be successful you need to set and then strive to reach your goals. It gives you both direction and a focus on what's important.

The bottom line: always have clearly defined goals, objectives and deadlines.

5. Make the Most of the Time You Have

All of us have some time in the day that can be better used--for example, commuting, exercising or showering. Take this time to visualize your day, think about upcoming goals or projects. This is also a great time to prioritize some of the items on your list.

6. Monitor How Your Time is Spent

A big step towards great time management is to know how your time is spent. Take a day or two from your work week and document each activity and task you do. This sounds more difficult than it is. There are many productivity apps out there that will do the trick for pretty much every platform. We've listed a few for you below to get you started:

  • iPhone Users
  • aTimeLogger
  • Eternity Time Log Lite
  • iTimeSheet Lite
  • Android Users
  • Android Time Card Free
  • Time Recording
  • TimeCatcher
  • PC or Mac
  • Google Calendars
  • Toggl
  • Harvest
  • Tick

Once you have all the data laid out before you, it will be clear where time can be saved. People are often surprised by what this simple experiment will reveal.

7. Don't Procrastinate

Procrastination will literally get you nowhere, so don't put off important tasks or wait until the last minute to put together your presentation. As humans it is part of our nature to avoid unpleasant tasks--to avoid this, try using the reward system. Plan something fun or relaxing after a difficult task, like take a ten minute break and go for a walk or work on something that is more compelling to you.

8. Recharge Your Batteries

Eat right, exercise regularly and get enough sleep. When we're healthy and all is well this often is taken for granted--it sounds like a no-brainer yet so many of us find it difficult to do.

9. Eliminate Distractions

No matter where you work, distractions abound in the form of email, social media, meetings or coworkers wanting to chat about last night's episode of "The Newsroom," current events or their children.

What can you do to limit these distractions and concentrate on the task at hand? If you've taken the time to monitor how your day is spent you'll know right where to start, but some other things you can do include, putting your phone on silent during your work hours or setting up specific intervals for the checking of email. Some people use noise-cancelling headphones or listen to music to drown out the other office sounds, while others use a do not disturb sign on their office or cube.

Do you have a coworker or boss who likes to drop by while you are trying to be productive? A great way to circumvent this is by making a preemptive stop by their office or cube just before you begin working on something. Let them know you are about to enter a meeting or work on a task that requires your complete attention, then ask them if there is anything you need to discuss before you get started. It requires a little extra effort on your part but the payoff is uninterrupted time to be productive.

Whatever you do to eliminate distractions, cutting through the noise of the everyday will allow your mind to focus on the task at hand more easily.

Related Story: Time-Management and Productivity-Boosting Tips for Busy Professionals

10. Delegate Responsibilities

Are you always on the run or behind schedule? Do you skip lunch or eat it at your desk while you work? Chances are you aren't delegating. Failure to delegate properly can be a career-limiting factor. There are 24 hours in the day and each of us is only one person. Founder of Virgin Group and billionaire adventurer Richard Branson had this to say, "I learned to delegate from a young age. Actually removing myself from the office has helped me look for the next big venture." Regardless whether or not you think you can do it better, some things need to be delegated so you can focus on your top priorities or take on new responsibilities.

Delegating is not a set-and-forget process, it requires thought and follow-through. Here are six helpful steps to take when delegating tasks and projects:

Know who your go-to people are. What are their strong/ weak points?

Set goals and let expectations be known.

Set checkpoints and deadlines

Let them know what resources are available to them.

Be available for questions. Stop by at checkpoints and see how the task is coming along

Allow a little more time than necessary. The amount of time it takes you to do a task is often different than someone who doesn't regularly do the same task.

Delegating is a daily part of IT management and core to better time management, offering a huge increase in your productivity.

Know Yourself: A large part of time management is about becoming aware of your behavior patterns. Once you become more aware of the things that get in the way of your productivity, you will find your own ways of dealing with them.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010004/10-time-management-tips-for-it-professionals.html
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Identity is the new perimeter

Cloud adoption, mobility, and the consumerization of IT present the opportunity to transform the way enterprise employees, partners and customers do business. But as we move to leverage these new capabilities, we realize that the IT environment is quickly becoming more distributed.

The enterprise data center has become more of a virtual concept and is highly fragmented, quickly oozing around the comfortable security perimeter of firewalls and VPNs we so carefully constructed over the last decade. Protecting the cloud-based, mobile enterprise requires a new approach. While we cannot control the whole security stack for every SaaS application, we can leverage new identity standards to fill the gaps left by the disappearance of the traditional perimeter as we know it. Identity is the common denominator. Identity is the new security perimeter for the fragmented IT data center.

How we got here

It started with users outside the network. More employees are working remotely and new organizations are being added through mergers and acquisitions. In many organizations, partners and even customers must be connected to application platforms as well to accelerate business interactions. But the diversity of the user is not the only dynamic. The end-user footprint is rapidly expanding as well. According to Forrester Research, 52 percent of all information workers use three or more devices for work. Forrester also states that "in 2016, 350 million employees will use smartphones and 200 million of them will bring their own." The idea of controlling each device to create a network security perimeter is no longer a viable approach.

On the application side, cloud service models are fragmenting the data center. Many new applications are running on private clouds hosted externally or even on public cloud services such as Amazon EC2 or force.com. Of course, the cloud service model adopted most frequently is SaaS. IDC reports that "by 2015, about 24 percent of all new business software purchases will be of service-enabled software."

In fact, many of the SaaS purchases are undertaken by business owners, completely bypassing IT and security organizations and creating new instances of the enterprise IT environment. This is known as Shadow IT.

Previously, the Shadow IT movement was about a business owner buying a server, getting an IP address and installing a stealth application. But today's Shadow IT problem presents a far greater threat to the security of an organization through the "Shadow Identities" employees and cloud-based user accounts create. Every Shadow Identity creates a back door to the enterprise. In most cases, employees will use the same account name and password for cloud services or external applications as they do in the enterprise or their personal accounts. In that situation, if the SaaS provider credential database or any personal accounts are compromised, the attacker can come right through the enterprise front door and take whatever they want. You don't want to be pulled into that conversation with your CEO.

The bottom line is that as the data center fragments, IT will often not have control over the network security perimeter, the device or the application security stack. Instead, the role of the corporate security officer is evolving to be the connector of business services. The security challenge is more about connecting the right people to the right business service, which cannot be done if every business service manages its own authentication and identity management. Security professionals need a way to pull identity and access management out of each cloud or business service and keep it within their control. A centralized identity management and authentication service that controls access to every business service, regardless of location or end-user device, will provide the ability to secure every door into the fragmented IT environment. Confirming the identity of each user and securely transmitting that information to each app becomes the new perimeter control.

Making it work

In the past, creating this model has been challenging, given that each application required its own user list and credentials. However, recent advances and growing adoption around standards such as SAML, OpenID Connect and OAuth for authentication and SCIM for user administration are making it possible to centralize authentication and pass a token to each application.

Given that the central identity service becomes the main access door for every application, initial authentication of the user is critical. Risk-based modeling that adjusts authentication modes based on context such as the device, time of day, location, recent history and/or transaction value are required. These technologies are evolving such that much of this activity can be done transparently, keeping customers happy and ensuring business users dont work around corporate controls.

The security team gains obvious benefits from this architecture. They now have a control point to initiate and remove access to any application across the fragmented datacenter. What is new here is that the business will be supportive as well. The business owners buying their own SaaS applications will gladly cooperate to get single sign-on provided by the identity service. The CIO will welcome the reduction in support costs related to accessing such distributed applications. And everyone involved in compliance will support the identity service to gain the simplicity in reporting provided by a single access point to all applications. IT can even gain some extra kudos from the business owners by leveraging centralized reporting to identify SaaS application licenses that are not being fully used.

For most enterprises, implementation of the new identity perimeter architecture should start with the SaaS applications. For IT, its important to collaborate with the business owners to identify what new projects they are pursuing, as many are likely to be fulfilled by SaaS applications. Next, get ahead of the game by researching the SaaS providers in that application area. Find providers that focus on enterprise-grade security and (or are at least planning to) support standards like SAML and SCIM. Finally, publish a catalog of those SaaS applications so your business owners have several to choose from. Capturing these projects at the outset and directing them through the new identity service will make securing the fragmented IT data center much simpler.

In conclusion...

Whether you decide to build the identity service on-premise or buy it from an IAM-as-a-Service provider, keep in mind that this discussion is about more than just architecture. The value now lies in securely connecting users to distributed business services, using Identity as the new perimeter. But it's about even more than that. It's also about how the role of enterprise security must evolve to that of a business enabler. Once seen in that light, the security function will move from the back office to the boardroom.

John Hawley is Senior Director of Security Strategy at CA Technologies.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010002/identity-is-the-new-perimeter.html
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Beware of fake 'likes,' and other false social signals

As social networks continue to grow, businesses are scrambling to grab customer attention and convert it to dollars. Some companies, however, aren't afraid to turn towards sleazier methods to amplify brand awareness. Gartner Research predicted today that 10 to 15 percent of all social media reviews by the end of 2014 will be fake critiques paid for by unscrupulous advertisers.

Gartner suggests that most of the paid-for reviews won't include disclosure about the reviewer's relationship with the reviewee, which could land both parties in legal hot water. In fact, the firm expects at least two Fortune 500 companies to come under fire by the FTC for attempting to game the social system over the next two years.

"Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors' interests in the hope of increasing sales, customer loyalty and customer advocacy," said Gartner analyst Jenny Sussin, in a press release.

Why fake it?

Companies are determined to generate positive buzz online, even if it means facing the FTC's wrath. Social network users develop significantly more trust in a brand when they see numerous "likes" or favorable reviews from friends, according to About.com's Trust Factor report(PDF). That trust can translate into dollars.

Social networks are experimenting with new ways to monetize–and some of these methods are more beneficial to brands that have already enticed a large number of people to interact with the brand. For example, Facebook advertisers can buy ads that promote the company to the friends of users who have "liked" the brand, amplifying their potential reach.

Companies such as Ad.ly and PaidPerTweet already pay social influencers with large bases of followers to tweet about promotional products—often without disclosing the sponsorship. Facebook recently began cracking down on fraudulent "likes" after one company complained that 80 percent of the "likes" it received in an ad campaign there came from bots. Shortly thereafter, Facebook admitted that over 80 million of its accounts are bogus.

Black hat social media: worth the risk?

If you engage in shady social marketing practices, you're not only risking FTC fines, but consumer backlash as well. Remember the brouhaha around the legions of fake Twitter followers for presidential hopefulsMitt Romney and Newt Gingrich?

The About.com Trust Factor report claims that a company's transparency—clear motives and obviously labeled promotional posts—go a long way toward trust that users place in a business. Eighty-four percent of those surveyed said they needed to trust a company before interacting with it.

The takeaway? Think long and hard before engaging in black hat "like-farming" social media campaigns, and carefully vet any outside social agencies you might hire to ensure they won't engage in shady practices in your name. Your bank account and your reputation both depend on it.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010020/beware-of-fake-likes-and-other-false-social-signals.html
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To improve security, let someone break the rules

mkabakov/Shutterstock

"Daddy, can I stay up late tonight?"

Already approaching bedtime, the easy response was a quick, 'no' and reminder of "the rules." One night, I simply asked my son how late he wanted to stay up.

"I want to stay up all night long!" was the enthusiastic reply.

My first thought was how tired I was, and how I really didn't want to stay up late. And then, for a second, I remembered what it was like to be a kid who wanted the experience to stay up late, to feel special. So I said yes.

As his grin consumed his face, I further explained the conditions of breaking the rules: he needed to be quiet, and no complaining the next day when he was tired.

He agreed, I went to bed and he stayed up long past I expected, finally crashing (literally) around 3 or 4 in the morning. He got up with the rest of us, and even though he was tired, didnt complain.

It was a good experience for both of us, and in the process, I learned that allowing him to break the bedtime rule actually improved his future compliance with it. Instead of arguing, his experience staying up all night and subsequent exhaustion helped him understand why we had the rule in the first place.

The lessons I learned letting my son break the rules hold true for security, too. Here's why sometimes breaking a rule leads to better compliance:

1. It creates an opportunity for an individual to practice autonomy, on the condition that they live with the consequences. This allows an individual to be recognized, and feel respected.

2.The experience created a unique, shared context to discuss the reason for the rule. Generally this leads to a better understanding of the rule; sometimes, it actually creates a better understanding of why the rule needs to change.

3. It creates a better bond between people; individuals get closer to the consequences of their actions, and everyone improves their relationship.

As a parent, my responsibility is to teach my children right from wrong. In security, however, we're not the parents and our job is a bit more nuanced. Letting someone "break" a rule might help build a bond that improves compliance.

To make this work in a business setting:

Select the 'right' rule to break: find something that is not likely to cause damage while allowing individuals to get the experience necessary to understand the outcome (the consequences of their actions)

Make it a special event (and not a routine): acknowledge that they get a shot to break a rule because they are respected, but that it comes with conditions (some structure)

Engage in a conversation, not a lecture; learn from their experience and use it as a basis to reach a common understanding on the purpose of the rule.

For example, a global organization recently implemented web filtering. Anticipating backlash, they instituted a policy that allowed anyone to request a blanket exemption for up to five days.

Surprisingly, just the existence of the policy -- of the potential to break the rule -- increased compliance few people made temporary requests, and even fewer sought permanent exemptions.

But it gets better: the common reason for an exemption was the inability to reach common sites (like google, LinkedIn and FaceBook). Those requests got a personal, signed response explaining that the sites weren't actually blocked and some potential reasons (spyware, adware, virus, misconfiguration, etc.) the attempt failed.

This generally led to a brief, engaging conversation about the problem and guidance on how to get resolution. As a result, a problem was solved, the value of the system understood and the request for exemption withdrawn.

Letting someone break the rules, or just offering them the chance, is a simple way to increase contextual understanding of the purpose of the rule in the first place. With better understanding comes better compliance. Follow the three simple steps above, and let me know how it works for you when you try it.

About Michael Santarcangelo

Helping people effectively communicate value improves the organizations that work with Michael, a modern raconteur -- writer, speaker and catalyst. Learn more at securitycatalyst.com.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010003/to-improve-security-let-someone-break-the-rules.html
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Fujifilm XF1: An F1.8 compact swathed in rich faux leather

If you're just as worried about your own image as the image quality produced by your camera, the just-announced Fujifilm XF1 could kill two birds with one stone. The new premium point-and-shoot camera is available in three faux-leather-covered body styles (black, brown, and red) that will add a touch of class to your photo endeavours.

From the looks of its specifications, the Fujifilm XF1 backs up its fashionable looks with some higher-end hardware, as well. The camera's F1.8 lens should make it a solid performer in low-light settings, and the XF's 12-megapixel, 2/3-inch-type CMOS sensor is the same size as the one found in the Fujifilm X10. That makes the sensor slightly larger than the ones found in other premium compact cameras such as the Canon PowerShot S110, Panasonic Lumix LX7, and Samsung EX2F.

At 4.2 inches wide, 2.4 inches tall, and 1.2 inches deep, it's one of the skinnier premium compacts out there, too. It's close to the same size as the Nikon Coolpix P310, which means it's truly pocket-size.

Despite that small size, the XF1 has dedicated knobs and buttons for many of its extensive in-camera features, which include manual exposure controls, aperture- and shutter-priority modes, ISO settings that reach up to 12,800, and a burst mode that snaps 7fps at full resolution or 10fps at reduced resolution. Physical controls include a thumb-operated scroll wheel on the back for adjusting aperture and shutter settings and a mode dial on the top of the camera, along with a unique take on the camera's zoom-lens controls that eliminates the need for a traditional zoom toggle.

The camera's zoom controls let you operate the camera's mechanically stabilized 4X optical zoom lens (25mm to 100mm) by twisting a ring around the lens barrel with your hand. That zoom-control ring is also used to turn the camera on and off.

Other key features include 1080p video recording at 30fps, a motion-controlled panorama mode, a menu of creative filter effects, a pop-up flash, and RAW and RAW+JPEG shooting. Macro performance also looks like a strong suit, as Fujifilm lists the XF1's minimum focus distance at an inch away from the lens.

The Fujifilm XF1 is slated for availability in October at $500.

18 Sep, 2012


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Source: http://www.techhive.com/article/2009996/fujifilm-xf1-an-f1-8-compact-swathed-in-rich-faux-leather.html
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Questions loom about Obama's cybersecurity plans

With opposition growing to reported plans by President Obama to issue an Executive Order to bolster cybersecurity within the nation's critical infrastructure, the main question now is whether the White House will plow ahead with the idea or drop it quietly in an election year.

Last week, Techdirt published what it said was a leaked draft version of Obama's planned order for critical infrastructure protection. The 19-page document outlines broad security objectives for all government agencies.

Without offering many specifics, the draft order calls for a revised, more secure federal architecture and the development of a nationwide situational awareness capability for cybersecurity. The draft order also calls for the development of an information exchange network to speed up the sharing of threat information between private industry and the government.

The proposed order puts the Department of Homeland Security (DHS) in charge of planning, coordinating and implementing the changes. It requires sector-specific federal agencies to work with critical infrastructure owners and regulatory entities to develop security guidelines and metrics for measuring progress.

The contents of the draft executive order are similar to the provisions of a White House-backed bill called the Cybersecurity Act. The bill is currently stalled in the Senate because of objections from Republicans who see it as being too prescriptive and giving the DHS too much enforcement authority in commercial cybersecurity matters.

The White House has said it is considering an executive order because Congress has been unable to pass meaningful cybersecurity legislation at a time when critical infrastructure assets are under growing threat from foreign adversaries and criminal hackers.

Those who back the plan say White House intervention is necessary because of Congress's inaction. They dismiss the notion that private industry can regulate itself in a responsible way and argue that a mandate is the best way forward.

"The U.S. is on the cusp of major cyber conflict around the world," said Alan Paller, director of research with the SANS Institute. He pointed to a recent attack on Saudi Arabian oil giant Saudi Aramco that disabled 30,000 PCs, as an example of the threats faced by American companies. "Had it been Exxon, you would be writing headlines saying 'cyber warfare' with exclamation points," Paller said.

"Leaving business to its own compliance regimes has put the nation at risk," he added. "This is one of those cases where government involvement is necessary. Any more hands-off behavior will be pure negligence."

That position is shared by James Lewis, director and senior fellow at the Center for Strategic and International Studies in Washington. "I think they need an [executive order]," Lewis said. "Congress is fouled up and the private sector will not provide adequate security."

Lewis is among those who developed a set of cybersecurity recommendations for the Obama Administration four years ago.

Critics, though, fear that such an order will result in unnecessary government involvement in commercial cybersecurity matters. Those opposed to the plan say any Obama order will introduce little that hasn't been in place for years. In a highly charged election year, many have been quick to point to the move as an example of a White House trying to run things through mandate rather than via the legislative process.

"The draft executive order is toothless and will do nothing to improve the security of critical infrastructure, while adding to the confusion and burden," said Richard Stiennon, chief research analyst at IT Harvest.

In a Washington Post editorial last week, Sen. John McCain (R-Ariz) and two other senators who sponsored a Republican alternative to the Cybersecurity Act, slammed the idea of an executive order. "Unilateral action in the form of government mandates on the private sector creates an adversarial relationship instead of a cooperative one," the senators wrote. "Skirting congressional action by issuing an executive order is neither appropriate nor effective."

The senators went on to tout the Republican bill as a better alternative to the Cybersecurity Act.

The Heritage Foundation, a conservative policy and research analysis group, has a similar view. "We are a country that works through a legislative process. The idea that a President can trump a legislative proves just because things haven't worked out the way he wanted, is not good," said Paul Rosenzweig, a visiting fellow at the foundation.

For Gartner analyst John Pescatore, the biggest problem with an order is that it brings nothing new by way of standards or controls. Pescatore said the best way to improve security is by leveraging the government's enormous buying power.

mkabakov/Shutterstock

"The government should be saying, 'for all the Internet connectivity services we buy, we want denial-of-service attacks filtered out, we want all malware filtered out. When we buy apps, we want higher levels of security,'" Pescatore said. "The best thing that government can do is drive the market to the next level."

Those familiar with what's going on in Washington behind the scenes say the recent opposition is giving the White House pause. There are two forces in the White House on the matter, said one source who requested not to be named. One group is rethinking whether the executive is such a good idea, he said. The other faction wants to act much more affirmatively than anybody expects, he said.

"They are in mortal combat," the source said.

Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed. His e-mail address is jvijayan@computerworld.com.

See more by Jaikumar Vijayan on Computerworld.com.

Read more about cyberwarfare in Computerworld's Cyberwarfare Topic Center.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2010001/questions-loom-about-obamas-cybersecurity-plans.html
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Half Life remake Black Mesa now available for download

When people think of great first-person shooters they typically recall Doom and Unreal Tournament. Not me, though; I think back to the game that really started it for me, the one that did single-player right: Half-Life. Published by Valve Software in 1998, the original Half-Life was a journey through an apocalyptic experience at the Black Mesa labs in New Mexico as seen through the eyes of a brave but silent hero, Gordon Freeman. Now, 14 years later, a team of modders have released Black Mesa, a recreation of that seminal experience with Valve's Source engine. It looks marvelous.

The project started back in 2004 after Valve released their new Source engine yet failed to satisfy fans with a remake of Half-Life in the new engine titled (appropriately enough) "Half-Life: Source." After some progress and a bit of positive press attention the Black Mesa project went quiet and was presumed dead for a number of years, until in June of 2012 when the Black Mesa Modification Team offered new media once their Facebook profile reached 20,000 likes. In September the project leader, Carlos "cman2k" Montero confirmed a September 14 release date for Black Mesa.

Black Mesa is finally here, and it makes Half-Life look better than ever.

Now the game is finally available; it was one of the first projects chosen for Steam's Greenlight program and will eventually be released directly from the Steam store. For now, there are direct downloads from the website here. Black Mesa is completely free to download and play; all that is required is Steam and the Source SDK Base 2007 tool installed (free download within Steam, here's a quick video on where to find it).

This is not just a re-skinned Half-Life, either; everything has been completely recreated with the newest version of the Source Engine (the one which shipped with the Orange Box in 2007) and despite basically being a beautiful rehash of a seminal game from 1998, Black Mesa feels like a brand-new game. It really is like a punch in the nostalgia gut, and I love it.

18 Sep, 2012


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Source: http://www.pcworld.com/article/2009993/half-life-remake-black-mesa-now-available-for-download.html
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